Inside Advice on Marketing Senior Housing helps you to understand your market place, get maximum value from your marketing resources, reach your audiences effectively, and communicate with them persuasively.  If you are not using this textbook and planning tool as part of your marketing program, then you're reaching only part of your sales and occupancy potential. 

Inside Advice on Marketing Senior Housing is also the official course textbook for the Life Services Network Marketing Professional Certification Program (MPCP). Take a look at the table of contents and chapter highlights to see why. The excerpts are in Adobe PDF format. The Acrobat Reader is already installed on most computers. If you do not have it, click on the icon below for installation instructions.

Inside Advice On Marketing Senior Housing: Table of Contents

Chapter 1:  Environmental Scan—Plan With Your Eyes Wide Open
Chapter 2:  Marketing Objectives And Strategy—Set Your Coordinates
Chapter 3:  Customer Service—The Core Of Every Marketing Program
Chapter 4:  Marketing And Sales Manpower—How To Staff For Success
Chapter 5:  Marketing Information System—The Science Of Decision Making
Chapter 6:  Information Center And Resources—The Ideal Sales Environment
Chapter 7:  Strategic Networking—The Kind Of Publicity Money Can’t Buy
Chapter 8:  Special Events—Programs That Pique Market Interest
Chapter 9:  Creative Design And Copywriting—What To Say And Portray
Chapter 10:  Collateral Materials—Print Communications That Pack A Punch
Chapter 11:  Paid Media—Prerequisites To Advertising Success
Chapter 12:  Direct Mail—The Right Tool For The Target Market
Chapter 13:  Print Media—How To Choose It And When To Use It
Chapter 14:  Electronic Media—Broadcast Basics To Reach The Masses
Chapter 15:  Marketing Plan, Time Line, And Budget—Drafting The Document
Marketing Plan Template & Template Instructions on CD: Excerpts