Wirthwein Corporation Marketing and Advertising
As a full-service marketing firm, Wirthwein Corporation provides strategic planning, marketing assessments, marketing plan and budget development, sales staff recruitment and training, as well as all creative development to include logo and letterhead design, brochures, direct mail, print ads, electronic media, event coordination, and Web site development. For more information visit www.wirthweincorp.com, or contact Christine Wirthwein at caw@wirthweincorp.com. (716) 652-4788.

Wirthwein Corporation Marketing & Advertising
578 Main Street
East Aurora, New York 14052

 

Moore Diversified Services
Moore Diversified Services, Inc. (MDS) is a national leader in conducting strategic planning, market feasibility studies, operations analysis, and detailed financial pro formas in the senior housing and health care industries. MDS also has significant experience in conducting consumer research including innovative videotaped focus groups, telephone, and mail surveys. MDS has conducted over 2,000 consulting engagements in over 750 markets in 48 states. For over 35 years, the firm has served a broad spectrum of national leaders and small organizations--with a balanced mix of for-profit and not-for-profit providers. For additional information visit www.m-d-s.com, or contact Jim Moore or Lynne Moore at mdsresearch@m-d-s.com. (800) 777-1371.

Moore Diversified Services, Inc
3001 Halloran Street
Fort Worth, TX 76107

 

Innisfree – Innovative Marketing Solutions
Innisfree provides distinctive marketing services for the complete spectrum of senior housing and care –independent living, assisted living & long-term care.  We build, serve and grow your organization through uniquely personalized services such as internal situation analyses, market plan development, competitive intelligence, customer service training, product positioning, brand identity, Marketing Management Support Services (M2S2) and BluePrint - SalesNavigator.  A winner of the 2006 National Mature Media Bronze Award, Innisfree has a proven ability to take your organization to a higher level of marketing excellence.

Not-for-profit, for-profit, stand- alone, multi-facility or campus providers – innovative marketing solutions for complex market conditions. For more information visit www.innisfreehca.com or contact Patty Jamison @ info@innisfreehca.com.   (734) 455-3483. 

Innisfree
255 North Harvey
Plymouth, MI 48170

 

Marketing Professional Certification Program (MPCP)
Inside Advice on Marketing Senior Housing is the official course textbook for the Marketing Professional Certification Program (MPCP) which provides tenured senior living marketing directors with the tools needed to remain competitive in today’s marketplace while recognizing excellence in marketing. MPCP is an intensive, two-day national training and credentialing program developed by Life Services Network and Phyllis M. Thornton, and instructed by Christine Wirthwein. The curriculum follows and expands on the 15 critical components presented in Inside Advice on Marketing Senior Housing, and includes testing and certification as a Certified Marketing Professional (CMP). Since the program’s inception, hundreds of individuals have enhanced their professional standing and earned the right to hold the CMP designation. Take your knowledge to the next level and benefit from the status that CMPs enjoy! For more information visit www.lsni.org, or contact Jean Elliott at jelliott@lsni.org. (630) 325-6170.

Life Service Network 
911 North Elm Street, #228
Hinsdale, IL 60521-3634

 

REPS Software
REPS Leads is a lead-management and marketing information system designed specifically for the senior living industry. REPS Leads helps sales and marketing professionals fill their communities and keep them full through an easy-to-use software program to track and monitor leads and referral sources. REPS’ powerful reporting capabilities provide managers, owners, and operators with important business insights, including analysis, trend, and key performance indicator reporting. REPS can run via the Internet as a web-based application, or it can be run on standalone computers or local area networks. REPS has been used by thousands of senior living communities for over 15 years. For more information visit www.repssoftware.com or contact REPS at info@repssoftware.com. (813) 935-4465.

REPS Software
2803 W. Busch Blvd., Suite 201
Tampa, FL 33618   

 

Coalition for Leadership in Aging Services (CLAS) – Formerly RHP Program
The University of North Texas (UNT) and the American Association of Homes and Services for the Aging (AAHSA) sponsor the Coalition for Leadership in Aging Services (CLAS), an expansion of the former National Certification Program for Retirement Housing Professionals (RHP). Designed to produce graduates capable of creating innovative service options for the aged, the foundation of its education program is national professional certification for aging services. The Certified Aging Services Professional (CASP) program is a 45-hour overview of the administration of retirement housing and supportive services that provides the core knowledge required to deliver housing, supportive, and community services responsive to the needs of older people. For more information visit www.unt.edu/aging/clas, or contact Kim Mathis at clas@unt.edu. (940) 565-2733.

University of North Texas, CLAS Program
P.O. Box 310919
Denton, Texas 76203


 

American Seniors Housing Association (ASHA)
The American Seniors Housing Association (ASHA) was formed in 1991 by a number of leading seniors housing providers seeking an effective voice on Capitol Hill.  ASHA provides leadership for the seniors housing industry on legislative and regulatory matters, advances research, education and the exchange of strategic business information, and promotes the merits of seniors housing. For more information, visit www.seniorshousing.org, or contact David Schless at dschless@seniorshousing.org.  (202) 237-1616.

American Seniors Housing Association
5100 Wisconsin Avenue, NW Suite 307
Washington, DC 20016