How do I know that the information presented in Inside Advice on Marketing Senior Housing really works?
Because two top industry consultants, Phyllis Thornton and Christine Wirthwein, have used the techniques in the book to lead their clients to success year after year. The authors are so sure that Inside Advice on Marketing Senior Housing works that they are staking their names, reputations, and track records on it.

How do I convince my superior that I need to purchase this textbook?
Inside Advice on Marketing Senior Housing is about “smart marketing.” More than just a book, it gives you the actual tools to implement your knowledge—tools that you won’t find anywhere else. It teaches you the latest techniques for achieving the highest and best use of your current marketing resources, optimum economies of scale, and a quantified return in the form of increased occupancy.


Does Inside Advice on Marketing Senior Housing cover assisted living and long-term care marketing, or projects that are in start-up pre marketing? The 15 Critical Components presented in Inside Advice on Marketing Senior Housing are deliberately designed for universal application to any housing and health care model. However, the book does not cover every conceivable marketing scenario or model. The content emphasis is geared toward an established senior housing community, or any marketing program that targets the self-sufficient senior adult. The principles in the book are generally applicable to projects that are pre-selling, and to the care levels of assisted living and long-term care. However, it must be adapted to the unique target markets that these projects and programs serve.

How is Inside Advice On Marketing Senior Housing different from some of the other books I have seen on marketing?
Because it is the first and only all-inclusive text on how to market senior housing, the right way—beginning with your own analysis of your market and assessing how to make the right choices at each step and decision along the way. Too many books present theories without the depth of detail or formulas that make the theories work. No other book provides you with a fill-in-the-blank marketing plan that you create with information from your community. And finally, there is no other one-stop resource for marketing senior housing.


Can I return the book for a refund?
Inside Advice on Marketing Senior Housing—The 15 Critical Components of Success contains extensive publisher proprietary and intellectual property information. All orders are final and cannot be returned for a refund.


What if I have more questions about what the book and CD contains before I can make a decision to purchase?
Direct your inquiries to info@signuminc.com or contact coauthor Christine Wirthwein, caw@wirthweincorp.com.

What other programs and services do you offer?
There are a myriad of ancillary products and services that compliment the content presented in Inside Advice on Marketing Senior Housing. Please see the Resources page.

Do you offer special pricing?
Discount pricing is available for bulk purchases of 2 or more copies. Contact info@signuminc.com for custom pricing.


Can I purchase additional copies of the CD?
Yes. Contact info@signuminc.com.


Will you bill me for my order?
An invoicing payment option is available when purchasing multiple copies. Orders must be pre-approved and are placed directly with the publisher. Contact info@signuminc.com or call 1-502-893-6655.