Tap into the years of experience and expertise of two top senior housing consultants as they share the easy-to-follow formula they have used to steer hundreds of clients toward meeting occupancy goals. For the first time, you have a comprehensive textbook and planning tool that leads you through the actual choices and decisions you must make to create a strong marketing program.

In the information-packed pages of Inside Advice on Marketing Senior Housing—you’ll find practical solutions and time-tested, proven strategies. And when you finish the 15 steps in the book, use the Marketing Plan Template on CD to create your own Marketing Plan, or to strengthen a plan that you already have in place.

Inside Advice on Marketing Senior Housing gives you the insights, information, and tools to achieve occupancy success. It shows you how to create a marketing program that is integrated and all encompassing, that embraces the right strategy, reaches the right people, and evolves in response to marketplace changes.